ITC's e-Choupal: Taking E-Business to Farmers
|
|
ICMR HOME | Case Studies Collection
To download ITC's e-Choupal: Taking E-Business to Farmers case study
(Case Code: ITSY023) click on the button below, and select the case from the list of available cases:
» IT & Systems Case Studies Collection
» IT and Systems Short Case Studies
» View Detailed Pricing Info
» How To Order This Case
» Business Case Studies
» Case Studies by Area
» Case Studies by Industry
» Case Studies by Company 
Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
Chat with us
Please leave your feedback
|
Case Details: |
Price: |
| Case Code |
: |
ITSY023 |
For delivery in electronic format: Rs.
400;
For delivery through courier (within India): Rs. 400 + Shipping & Handling Charges extra
Themes
e-Business Application |
| Case Length |
: |
15 Pages |
| Period |
: |
2000-2002 |
| Pub Date |
: |
2003 |
| Teaching Note |
: |
Not Available |
| Organization |
: |
ITC |
| Industry |
: |
Varied |
| Countries
|
: |
India |
Abstract:
|
The case examines in detail the initiatives taken by leading Indian FMCG
company, ITC to utilize the potential of information technology for improving
the performance of its agricultural commodities export business in the early
21st century. This exercise, carried out under the name 'e-choupal'was
essentially an effort to build a strong supply chain network for sourcing of
agricultural products. The case discusses in detail how the company designed and
executed the e-choupal project in the country's rural areas. The measures taken
to overcome the various problems faced while implementing this program have been
explored in depth. The case also describes the benefits that the company derived
out of the e-choupal initiative and provides information regarding ITC's future
plans to make optimum use of the network.
|
|
Issues:
» Compare and contrast the functioning of the e-choupal system as against
the functioning of traditional agribusiness supply chain.
Contents:
Keywords:
Indian, FMCG, company, ITC, information technology,
agricultural commodities, export business, 21st century, e-choupal, supply chain
network, agricultural products, rural areas.
ITC's e-Choupal: Taking E-Business to Farmers
- Next Page>>
|
|
